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Executive | South Lakes Housing



  • The Executive Management TeamRead more
    cath_purdy_obe_004webCath Purdy
    Chief Executive

    Cath Purdy joined South Lakes Housing in July 2015, having previously been Chief Executive of Housing Hartlepool and Group Chief Executive of Vela Housing Group, before briefly becoming Deputy Group Chief Executive of Thirteen Group in the Tees Valley.

    Having spent over 25 years as a housing professional, 15 of which have been at executive level, Cath is passionate about social housing and how the sector contributes to economic and social wellbeing. She has been very active in the sector, currently serving as Board director of the National Housing Federation and Housemark and previously serving on the CiH Council and Northern Housing Consortium Board. She has a first degree in Social policy, a diploma in Housing policy and a Masters in Business Administration. She is a fellow of the CiH and in 2011 was awarded an OBE, for her work in Local Government in the Queen’s Birthday honours.

    Having previously delivered two successful transfers Cath is committed to delivering the promises made to tenants on transfer to South Lakes. She is keen to build on the strong foundation of the first few years and with an excellent staff team improve core services, value for money and grow the business through the development of much needed new homes. By working in partnership with the Local Authorities and others she intends for South Lakes to be at the forefront of delivering the economic, social and health benefits of good quality affordable housing in the area.


    Hilda Kaponda
    Director of Corporate Services (Interim)

    Hilda Kaponda joined South Lakes Housing in June 2018, having previously been in similar roles in the North West for the last 18 years and in finance for over 25 years. Hilda has worked as a regulator at The Housing Corporation and external auditor at PWC. She is a qualified accountant (FCCA), has an MBA from Manchester Business School and a degree in Electrical and Electronics Engineering (BEng).

    She has been very active in the sector as a Non-Executive Director over there years and is currently Chair of Governance & Remuneration Committee at First Choice Homes Oldham and Chair of Audit Committee at Arawak Walton Housing Association and a member of the National Housing Federation Board Member Group established in October 2018. Her other NED roles include member of Board and Audit Committee in the NHS and various community charity Boards.

    Having previously worked in stock transfer organisations at Harvest Housing Group (Partington Housing Association & Derwent & Solway), Eastlands Homes Partnership Limited, Community Gateway Association, NED roles at Parkway Green Housing Association and Stockport Homes (ALMO), Hilda is committed to delivering the promises made to tenants on transfer to South Lakes as well as ensuring South Lakes continues to be a financially sound and sustainable organisation, provides value for money services and good quality affordable housing. She has extensive experience in sourcing funding to grow and support the business and working with regeneration funding partners like Homes England, Single Regeneration Budget, European Investment Bank and DCLG.


    Richard Hayes
    Director of Assets and Improvements

    Richard graduated in 1995 as a Quantity Surveyor and initially worked for Knowsley Design Consultancy in Liverpool. He was a member of the design team to deliver the Liverpool Football Club Academy in Kirby and new leisure centres in Halewood and Huyton, Liverpool. Through the consultancy he worked with Knowsley Housing Services during their stock transfer to Knowsley Housing Trust in 2002.

    Richard moved to Sefton MBC and then latterly to One Vision Housing in Bootle where, as Head of Investment, he managed a multi – disciplinary team of Project Managers, Quantity Surveyors and Building Surveyors to successfully deliver a £200M property improvement programme within four years. Richard was a member of the managementteam when One Vision Housing won the 2012 Sunday Times Best 100 Companies Award.

    In 2012 Richard moved to South Lakes Housing to take up the post of Assistant Director of Assets and Investment and was subsequently appointed Director of Assets & Investments in 2015. In his current post Richard is responsible for the successful delivery of SLHs’ Improvement Programme, New Development, Compliance and Aids & Adaptations.


    Alison Kinnon
    Director of Customers and Communities

    Alison was appointed to the Executive Team in August 2016.  She gained an MBA from Glasgow Caledonian University in 1998, a post graduate diploma in Housing Studies from De Montford University in 2004 and is a Member of both the Chartered Institute of Housing (CIH) and the Chartered Management Institute (CMI).

    Alison’s career in social housing began in 1984 with Glasgow City Council in the rent collection team in an area housing office.  During her 14 years with Glasgow she was the housing lead on the demolition of three multi-storey flats in the Roystonhill area of north Glasgow before becoming the Neighbourhood Housing Manager for the Sighthill area consisting mainly of 20 multi storey flats.  She moved on to work for Stirling Council as an Area Housing Manager before joining Manchester City Council in 1999, where she worked for five years as part of the New Deal for Communities team on the multi million pound project to regenerate East Manchester.  It was at this time Alison started coming up to the Lake District at weekends to go hill walking and fell in love with the area.  This resulted in her relocating to Kendal and started working for Lancaster City Council firstly as the Local Strategic Partnership Co-ordinator and latterly on the project to regenerate the West End of Morecambe.

    Alison joined South Lakes Housing in 2007, spending her first seven years as the Housing Manager, helping to prepare for the Audit Commission’s inspection then assisting with the preparation for the large scale voluntary transfer (LSVT).  In 2014 she became the Assistant Director of Customers & Communities with responsibility for the day-to-day front line housing services and ensuring key performance indicators were met and also led on the review of the sheltered housing service.